.../services
Websites.
I understand that the process that’s behind the creation of a new website may appear confusing and intransparent – especially if it’s your first time. So I put together a little “step-by-step”. Hope this helps!
Step 1: Attributes + Color Scheme
We determine what and “who” your business or project is, basically defining its attributes. Is Company XYZ bold or elegant? Is it playful or classic? Does it inform or persuade? What’s the best color to convey who your company is?
Step 2: Wording + Structure
We define your company’s value proposition. What’s its USP? Which of your clients’ / users’ pain points does it tackle? What’s the best wording and structure to target your specific audience?
Step 3: Content + features + sitemap
Now, that I’ve gotten to know you, your company / project and your objectives, we determine your website’s content and discuss all of the required features and integrations (e.g. newsletter signup, social media embeds).
We’ll also define your website’s dimensions, the so-called sitemap, that shows us how many pages we need (apart from the homepage) and how they are linked to each other.
Step 4: Screen Design
I present you with a personalized screen design draft that you’ll absolutely love. And on the off-chance that you don’t fall heads over heels for it right away, we’ll put our heads together once more until we get to the result you’re completely and over-the-top satisfied with.
Step 5: Hosting + Domain
I support you in finding the correct hosting provider and package for your website’s requirements. The same goes for your domain. Depending on how much assistance you need, I’ll guide you through the entire purchasing process, either via a written manual or by phone / video call.
Step 6: Web development + content
I build your new website – in the color scheme we discussed, with the structure we discussed, with the features we discussed etc.
Once I’m done – or while I’m still working on your website – you’ll share the content of your website with me, i.e. your “About Us” text, your service or product descriptions.
Step 7: Handover + "wordpress 101"
Once I’m completely done building your website, I’ll give you a quick tour through the frontend and backend of your new website. We can also do a deep dive – up to you!
Since I use WordPress and a fully integrated page builder it’s really super easy for you to learn how to make changes yourself and even duplicate and edit entire pages to expand your new website without professional help. Nevertheless, if you need more assistance, you can, of course, always reach out to me. I’m happy to help! 🙂
While there are lots of other Content Management Systems (CMS) out there that promise to be better, faster and stronger, I am a strong believer that WordPress deserves its place as #1, currently holding 43% of the market share. Why is WP so great, you ask?
- It’s secure, stable, dependable and scalable, providing its users with regular updates and a constant cycle of releases which ensures a high level of security and enables your website to grow together with your business.
- It’s optimized for search engines; by using the native permalink and meta tag features as well as the perfectly integrated 3rd-party plugin “Yoast”, you are one step ahead in terms of your website’s SEO.
- The WP community is huge, so there is lots of documentation and tutorials out there for both, developers and users, making you as independent as can be.
- It’s great for e-commerce applications since WP supports useful integrations with CRMs, newsletter marketing services and no-code solutions, such as Zapier.
- With the Rolling Stone, Vogue and the new White House using self-hosted WordPress for their websites, this powerful CMS has quite some renowned references to show for!
WordPress.org vs wordpress.com
It’s also important to note that there is a difference between wordpress.org (free, open source, self-hosted, powerful) and wordpress.com (paid, managed host, limiting). Obviously, the great advantages listed above mainly refer to the former. Read more about the differentiation here.